The hotel industry is an essential part of the hospitality sector. It is also the leading aspect of the travel and tourism industry. Accommodation is at the top of the priority list for travelers worldwide, and the industry responds to that demand.
With how important the hotel industry is to travel, there is plenty of data to show its influence. Let’s take a look at what the numbers have to say about the hotel industry when it comes to travel.
- Hotel Industry Travel Stats Highlights
- Final Thoughts
Hotel Industry Travel Stats Highlights
The hotel industry has been steadily recovering after the initial waves of the pandemic. With so many statistics and facts to analyze, here’s an overview of the best highlights to keep in mind.
- There are almost 18 million hotel guestrooms across the world.
- The Asia Pacific region has the most significant hospitality market share worldwide, at 42%.
- Over 10 million people worldwide are employed in the hotel and resort industry.
- In 2019, the hotel industry made over $1.52 trillion in the US. This figure was affected by the pandemic in 2020 but has since shown a stable recovery.
- Hilton Hotels & Resorts made over $4.3 billion in sales revenue worldwide in 2020.
Hotel Industry Travel Consumer Statistics
The consumer is the most significant trendsetter in the hotel travel industry. Observing what the consumer is seeking in this industry can shed more light on what works and what doesn’t. Let’s take a look at the most crucial consumer statistics for the hotel travel industry.
Consumers Prefer Hotels With High-quality Photos
When deciding on a hotel, consumers prefer those with high-quality photos of rooms and amenities. These hotels end up with an increased conversion rate of 15%, which shows the impact of paying attention to these details.
Presenting rooms and amenities in detail helps potential clients with immersion. They will be able to see themselves in the place they are considering, making them more likely to choose that particular location if it has what they need.
Hotels looking to appeal to clients should consider the importance of the quality of photos and descriptions on their websites.
Consumers Are Also Influenced by the Number of Photos
Studies show that consumers respond to photos on hotel websites. Even one shot increases engagement by 138%, with consumers 225% more likely to send a booking inquiry to the hotel.
Hotels putting 100 photos on their websites receive a 151% increase in engagement, with a 283% increased chance of receiving a booking inquiry from consumers. Potential clients also respond to reviews and management responses, but the visuals have a considerable influence on responses.
Consumers Put Location at the Top of the List
41% of consumers choose hotels based on location while they travel. This takes the lead when it comes to influencing bookings. Consumers want a site that is accessible and usually near to the attractions they are seeking to visit.
A hotel with a convenient location will likely be ahead of other options for most travelers. Second on the list is traveler’s needs, at 39%, with price following at 36%. Consumers want the hotels that suit them best, from location to price, and the industry responding to these influential factors will create more bookings.
Consumers Respond to New Technology
Hotels have been steadily implementing new technology. The travel industry is currently being shaped by this progress and by how consumers are responding to it. Hotels that have been implementing new technology have seen a 135% increase in online revenue. They’ve also been benefitting from a 71% reduction in guest complaints, along with a 19% increase in customer service ratings.
Millennials Prefer Experiences
Studies show that 78% of millennials prefer investing in experiences over other material purchases. Hotels are responding to that demand and including experiences in their catalogs to appeal to more consumers.
The hotel industry travel is being shaped by what the consumers need. Millennials are currently the generation that is setting new trends in how they approach their hotel travel. 77% of them state that their best holiday memories were created at events.
Consumers Spend Large Amounts on Hotels
In 2017 alone, consumers spent over $300 billion on travel accommodations. This shows they are ready to spend significant amounts on hotels while traveling. Accommodation is what people tend to spend the most on while traveling, and one can clearly see the impact this has on the industry as a whole.
Millennials Use Hotel Wi-Fi
After checking in, 90% of millennials log into hotel Wi-Fi. This shows the importance of hotels providing their customers with straightforward access to Wi-Fi. With millennials traveling worldwide and contributing to the industry’s success, hotels should be ready to meet their needs.
Travelers worldwide respond to hotels offering them the services they enjoy while on trips. This high percentage of Wi-Fi use immediately after checking in reflects the impact of this service.
Millennials Like Increasing a Business Trip for Leisure
43% of millennials have stated that they increased what was originally a business trip to get to enjoy leisure activities. This shows that if a location impacts a millennial tourist, they will decide to stay longer even if they were only meant to be on a business trip.
Millennials are the most likely to extend a business trip for leisure, with baby boomers following at 35% and Gen X at 34%. While this does reflect once more that millennials are setting the hotel industry travel trends, it also shows that most generations will consider doing this.
Consumers Will Choose Value Hotels Over Shared Lodging
The importance of hotels on travel can be seen in how consumers choose accommodation. When faced with restricted budgets, 37% of travelers would rather stay at a value hotel than in shared accommodation. This continues to show the impact of hotels and how they tend to be the preference for consumers, no matter the type of budget available.
Family Travelers Prefer Hotels
Family holidays are a significant part of hotel industry travel statistics. 58% of those traveling with family chose a hotel for their stay, while 21% chose a resort, 17% stayed with friends or other relatives, and 16% opted for a vacation rental. Once again, hotels came out on top, which shows their influence on a variety of travelers.
Hotel Industry Travel Stats in the US
While the hotel industry has a huge influence worldwide, many of the most impactful facts and figures related to it come from the US. Here are some of the most intriguing stats about the hotel industry from the US.
The Hotel Market Size Is Increasing
In the US, the hotel and motel market size is recovering at a rapid pace after the pandemic. By the end of 2022, the market size of the sector reached a high of $258 billion. This is the highest figure recorded in the last decade.
In 2021, the market size was $171 billion, while in 2020, it was $127 billion. Pre-pandemic, the 2019 market size was $222 billion. Before that, the market size only dipped under $200 billion in the years up to 2015.
Hotel Room Revenue in the US Is Rising
In 2020, the hotel room revenue fell to $85.7 billion, after recording a high of $169.6 billion in 2019. The revenue is showing significant signs of recovery. By the end of 2021, the hotel room revenue in the US reached $141.6 billion, while in 2022, it reached $168.4 billion. This highlights that the hotel room revenue is recovering after losses suffered, especially in 2020.
The Number of Hotels and Motels Is Growing
(Source: IBIS World)
The importance of hotels in the travel sector can be seen in the annual growth of their number in the US. From 2017 to 2022, the average yearly growth of the number of hotels and motels across the country has been 8.3%. This rate didn’t change during the pandemic, with new motels and hotels still appearing to meet the demand of the travel sector.
Miami Has the Most Expensive Hotel Rates in the US
There are particular cities across the US that travelers tend to flock to. Miami is one of them, and the hotel industry in the city is flourishing. This is where the most expensive hotel rates in the US can be found, but that doesn’t seem to deter tourists.
As of June 2022, the average daily rate for a hotel in Miami was $304. The city in second place, New York, had an average daily rate of $235 in the same timeframe. Las Vegas followed after them, with $222. San Francisco was next in line, with a $211 daily rate, while Chicago made the top 5 with $167.
Hotels Generated Plenty of Tax Revenue
In 2019, hotels in the United States generated direct state and local tax revenue amounting to $41 billion. This took a dip in 2020, with only $28 billion in tax revenue, and in 2021, with $31 billion.
Despite the effect of the pandemic on these figures, recovery started showing in more significant ways by the end of 2022, with $37 billion achieved by hotels in tax revenue. This continues to highlight the importance of hotels not just for the travel sector but for the economy.
Value Hotel Chains Have a Stable Performance
(Source: US Travel)
Despite the effect of the pandemic in 2020, value hotel chains across the United States continued performing at a stable rate. In December 2019, the occupancy rate in value hotel chains was 48%.
December 2020 didn’t show a vast difference, with a 45% occupancy rate in the same type of hotel. These figures show that value hotel chains continued performing at a stable occupancy rate despite the disruption to travel.
There Are Numerous Hotels in the US
(Source: IBIS World)
By the end of 2022, the number of hotels and motels across the United States reached 132,228. This adhered to the average annual growth of 8.3%, which has become the norm. This shows how the sector is responding to demand from travelers seeking a vast number of accommodation opportunities no matter where they go.
California Has the Highest Number of Hotels in the US
(Source: IBIS World)
California is a massive draw from travelers worldwide and in the US. As of 2022, California is the US state with the highest number of hotels and motels, at 15,007.
This shows both the popularity of the state when it comes to travel and of how much hotels and motels thrive there, with new businesses popping up all the time to meet demand. In comparison, Texas has the second highest number in the country, 14,121, and Florida is third with 9,034.
Travelers Prefer Booking Hotel Rooms in the Summer
When observing travel across the United States, it becomes apparent that travelers prefer going on hotel vacations during the summer months.
In 2022, June and July saw the most hotel room bookings, at 70%, while in January, this figure stayed at 48%. This shows that, as expected, travelers prefer going on trips during the summer months, when the weather is better, and when they tend to have more time.
Hotels Are the Preferred Summer Accommodation
Most summer travelers prefer hotels for their accommodation choices, with 39% opting for a hotel, motel, or inn. 22% prefer staying at a friend or relative’s home, while 10% will choose an AirBnB instead.
Hotel Industry Travel Employment Stats
The hotel industry is a consistent employer, which shows how much of an impact travel accommodation can have on the economy. With employment being so essential to the economy’s success worldwide, let’s look at the most exciting hotel industry travel employment stats.
The Employment Rate Is Recovering
In the United States, by the end of the second quarter of 2021, the industry was employing over 1.7 million people. This was a remarkable recovery from the second quarter of 2020 when it only employed 656,000.
Q2 of 2021 showed significant progress even when compared to Q2 of 2019, back before the pandemic, when the figure reached 1.3 million. This indicates both that the sector’s recovery is ongoing and that it is reaching new heights after many problematic times for the employment rate.
Industry Unemployment Rates Are Decreasing
(Source: Bureau of Labor Statistics)
In December 2021, the unemployment rate in the industry in the US was 6.7%. By the end of March 2022, this decreased to 5.9%, showing an overall improvement in the sector. Before that, during the pandemic, the unemployment rate reached 8%. The numbers suggest that there is plenty of reason for optimism in this sector.
Q1 of 2020 Saw the Biggest Job Losses
Due to the onset of the pandemic in Q1 of 2020, this was the time period that registered the highest numbers of gross job losses. There were 1.69 million gross job losses in the industry during that time frame.
Q3 of 2019 saw the second-highest figure, with 1.40 million gross job losses. By the end of Q2 2021, the number of gross job losses across the hotel industry reached 984,000.
This showed the improvement of the sector and how it is consistently recovering. In this case, the figures achieved are showing improvement even when compared to pre-pandemic numbers.
Employees Earn a Decent Rate
Those working in the hotel industry currently earn an average of $19.44 an hour. They also tend to work an average of 25.8 hours a week. This makes the hotel industry a decent employer in the country, with employees able to feel like their hard work is rewarded. It shows why many job seekers apply for roles within this industry.
Many Employees Have Access to Healthcare
A significant number of hotel industry employees have access to another benefit: healthcare sponsored by employers. 32% of those working in this industry in the US can use employer-sponsored healthcare.
This is a very sought-after benefit in any workplace, especially in the US, and hotels tend to offer this to their employees. 50% of those working in the hotel industry have access to paid sick leave, and 43% have access to paid vacation time.
Frontline Hospitality Service Providers Were Most Affected
By the end of 2020, 73% of survey respondents from frontline hospitality companies indicated that their travel company was greatly affected by layoffs and furloughs during the pandemic.
This included hotel staff like concierges, with travel agents and flight attendants following. Senior management and leadership followed at 35%, moderately affected, with back office staff and marketing/business development at 29%.
This shows that frontline employees received the highest percentage of furloughs and layoffs, but it did affect many aspects of the business.
The Sector Was Projected To Create 330 Million Jobs
(Source: Sommet Education)
By the end of 2022, the hotel industry travel sector worldwide was expected to create 330 million jobs. This forecast showed the progress of the industry, adding 58 million more jobs than by the end of 2021. The projected estimate was only 1% below pre-pandemic figures, which further highlighted the sector’s recovery, even globally.
The Industry Accounted For Many Jobs Around the World
Before the pandemic hit in 2020, the industry accounted for 1 in 4 of all new jobs appearing around the world. This included the direct, indirect, and induced jobs. It also accounted for 333 million of all jobs around on a global level, which shows its impact even more.
The worldwide appeal of the industry is recovering, especially when it comes to available jobs, but the pre-pandemic era set some specific precedents that highlighted the importance of the sector.
January 2022 Saw Only 10% Of Job Losses
(Source: Us Travel)
In the United States, the pandemic created 48% of job losses in April 2020 when compared to February of that same year. The industry started recovering quickly, however.
By January 2022, the job losses accounted for only 10%. This highlights the regained stability in the sector and shows that it didn’t take long for improvement to be properly seen in the industry. The strength of this trend says a lot about the overall trend in the hotel industry.
The Open Positions Showed Growth
During the Great Recession from 2007 to 2009, there were only around 353,000 open positions in the industry in the United States. This has shown remarkable growth during the years that followed. By the end of 2018, the industry had over 1,139,000 job openings.
This shows the boom that this sector experienced in the years following the recession and how the demand responded to input from travelers wishing to discover the world.
Hotel Industry Travel Market and Trends Stats
The hotel industry travel market is intriguing to analyze, especially when pausing on the projected trends for the future. The sector is growing, even after the pandemic years that caused figures to drop with dramatic flair.
Observing the market figures and trends can shed further light on the importance of the sector, especially when it comes to what to expect for the near future. Here’s a look at what the industry might have to offer next.
China Has the Highest Number of Hotel Rooms in Construction
When it comes to the construction pipeline around the world, China leads the way. As of Q4 2021, China has over 700,567 in construction. This is well ahead of the US, with 581,953 hotel rooms in the construction pipeline.
Germany follows at quite a distance, with 48,827 rooms in construction, with the United Kingdom and Indonesia after that, at 48,770 and 48,175 rooms, respectively.
Dallas Leads in Lodging Projects
Around the world, cities are investing in lodging projects. Among them, Dallas has the highest number. By the end of Q4 2021, Dallas had 152 lodging projects in the works. Chengdu came second, with 144, while Atlanta had 133.
Shanghai followed, with 127, as did New York City with 121. This shows that, on a global level, lodging projects are getting developed in various cities. The impact of accommodation on the tourism industry can be seen in this drive to keep adding to the available options.
The US Has the Most Hotel Construction Projects
When it comes to construction projects in the pipeline, the US takes the lead ahead of the other countries. As of Q4 2021, 4,814 hotel projects are being constructed in the United States.
Following in second is China, with 3,693 hotel construction projects in the pipeline. These two are by far the global leaders. The United Kingdom is third in line, with 313 hotel construction projects, Indonesia is fourth with 304, and Germany is fifth with 277.
Chengdu Has the Highest Number of Lodging Rooms in the Pipeline
Some cities around the world have a higher number of lodging rooms in the construction pipeline than others. Chengdu, in China, has 29,485 lodging rooms in the works as of Q4 2021.
Shanghai follows, with 24,721, and New York City has 19,303. Dallas and Atlanta complete the top 5, with 18,180 and 17,593 lodging rooms in the pipeline. Chengdu has become a first-tier Chinese city, and it is proliferating. This amount of lodging rooms in the pipeline shows that it is continuing to invest in the ever-expanding hotel industry.
The Smart Hospitality Sector Is Growing
Smart hospitality is quickly becoming the norm. Hotels are constantly investing in smart technology for the rooms they offer, and consumers seek these options out at an increasing rate. This is shown clearly in the smart hospitality market size. In 2020, it was $13.9 billion.
By the end of 2027, smart hospitality is estimated to reach a market size of $58.1 billion. This worldwide growth highlights the importance of smart hospitality. Hotels following this trend will be able to continue offering consumers what they need as the technology evolves. As expected, technology sets the trend for this sector, and following that shows that hotels are paying attention to how the decade is set to progress.
Guest Surveys Were the Most Implemented Tech Pre-pandemic
Before the pandemic hit in 2020, hotels were already working hard on implementing new aspects of technology. By 2020, the most implemented technology adopted in hotels worldwide was guest surveys, at 74.5%.
During the pandemic, hotels continued investing in guest surveys, with 4.2% implemented at that time. In-room technology followed at 59.2% pre-pandemic implementation, with guest messaging at 52.6% and automation tools at 46.2%.
Mobile Keys Are the Most Implemented in 2022
During 2022 and beyond, hotels are seeking to implement mobile keys. They are the leading technology being implemented at the moment, with 15% of plans. The next in line is the implementation of digital payments, with 14.3% of plans for this technology.
Self-service check-in also features highly on the list of technologies to be implemented, with 11.8% of plans being made for it. Chatbots are quickly becoming a trend too. 10.1% of hotels are planning for this new technology.
Hoteliers Want to Digitize Hotel Information
Following these digital trends, hoteliers are becoming increasingly involved with the digitizing process. Around the world, the central aspect of the guest experience that hoteliers are digitizing is hotel information. At 70%, this aspect leads far ahead of others, with hotels seeking to replace in-room handbooks with all-digital information.
57% of hoteliers worldwide are also investing in digitizing the check-in and check-out process. Room service requests and room keys are just behind at 38% each. As of February 2021, these are the current digitizing trends for hoteliers.
Implementing New Technologies Can Bring Increased Profitability
Worldwide, there is a drive to implement new technologies. There is one main goal inspiring hoteliers to achieve these implementations. 69% of them are looking for the ability to increase profitability by providing easy access to these new technologies to consumers.
65% are banking on the ease of use that these implementations can add to hotel services. 64% want to implement new technologies, while 57% want to use them for easy onboarding support. API availability and quality, future product roadmaps, and number of integrations are some other aspects hoteliers wish to profit from with new technologies.
The Middle East and Africa Are the Regions With the Highest Revpar
2020 had a significant impact on the worldwide monthly hotel revenue per available room. Even before this, however, the leading revPAR regions were starting to change. In December 2019, the Middle East and Africa set the highest revPAR in the world, at $95.1.
In comparison, the highest revPAR in the past few years was established by Europe in September 2018, at $123.17. This shows that the Middle East and Africa are the regions to watch out for in the hotel industry.
In February 2020, they once again were the regions with the highest revPAR, set at $84.22. As the pandemic hit the hotel industry hard, the Middle East and Africa continued to perform as well as possible, remaining at the top in April and May 2020.
The Market Value Is Growing
The projection for the hotel industry shows cause for optimism. By 2025, the accommodation industry is estimated to reach a CAGR of 7%. This would bring the market value of the sector to $1.05 trillion by the end of 2025. The projected growth of the industry is apparent.
In 2020, the industry had a market value of $673 billion, and by the end of 2021, it was $801.9 billion. Between those two years, the CAGR was 19.1%. While this impressive CAGR was mostly influenced by the significant recovery of the industry following the initial hit of the pandemic, the stable CAGR expected in the following years shows that numbers will continue to flourish.
COVID-19 Impact on Hotel Industry Travel Stats
The pandemic had a significant impact on the hotel industry, especially in the first half of 2020. This can be shown both in the statistics that came during that time and those that came after.
While the hotel industry suffered great hits at the time, there is a lot to take from the facts and figures that this period left us with. Let’s take a look at the most interesting stats related to the COVID-19 impact on hotel industry travel.
The Monthly Average Daily Rate Dropped From February To March 2020
By the end of February 2020, the monthly average daily rate of the hotel industry worldwide was at a high of $130.65 in the Americas. In Europe, it was $112.79, while in the Middle East and Africa, it was $126.35.
By the end of March 2020, the onset of lockdowns and restrictions worldwide started to show in the monthly average daily rate. In the Americas, it dropped to $111.65, while in Europe, it dropped to $105.95. In the Middle East and Africa, the monthly average daily rate in March 2020 was $110.5.
The Lowest Monthly Average Daily Rates Worldwide Were in May 2020
As the effect of the pandemic on the industry grew, prices kept plummeting. By the end of May 2020, the monthly average daily rates dropped even further.
The lowest monthly average daily rate was recorded in the Asia Pacific region, at $55.93, while in the Americas, the average rate was $79.2. Europe had a monthly average daily rate of $85.49 in May 2020, and the Middle East and Africa’s were only slightly higher at $85.79.
April 2020 Had the Lowest Occupancy Rates Worldwide
While the pandemic affected the hotel industry overall, it had a significant impact on occupancy rates, especially in the spring of 2020. April saw the lowest occupancy rates in the world, as they dropped to 11% in Europe and 22% in the Americas.
The occupancy rate was at 29% in the Asia Pacific region, while in the Middle East and Africa, it was 24%. In comparison, March saw an occupancy rate of 27% in the Asia Pacific, 38% in the Americas, 25% in Europe, and 33% in the Middle East and Africa. By April 2022, the industry already showed significant progress.
Occupancy rates that month were at 48% in the Asia Pacific, 64% in the Americas, 63% in Europe, and 49% in the Middle East and Africa.
Sanitizer Stations Were the Leading Hygiene Measure
As a result of the pandemic, hotels started implementing a range of sanitation measures. By June 2020, 97% of hotels set up sanitizer stations around the premises. 93% also added more distance between tables and chairs in dining areas, and frequently disinfected all public areas.
79% of hotels changed their room cleaning standards to include more disinfection methods according to the new COVID regulations. 74% of hotels also distributed face masks to guests whenever necessary.
This shows that hotels around the world reacted to the pandemic by implementing new hygiene measures even as occupancy rates plummeted. As lockdowns became slightly less rigorous in the summer of 2020, hotels got to open their doors to more consumers, and they were ready with the new hygiene measures.
Most Hotels Around the World Wanted To Invest in Hygiene Classification
The onset of the pandemic brought with it a need for new investments. Despite the extra cost, as of June 2020, 86% of hoteliers around the world wanted to invest in hygiene classification. Only 14% of hoteliers expressed disinterest in this investment, which shows that hospitality operators understood the need to spend money on hygiene measures.
In turn, this had the chance to lead to increased profit. The proper hygiene classification would appeal to consumers worldwide seeking to travel immediately following the peak of the pandemic and beyond.
Customer Comforts Levels Could Be Increased
According to public opinion, as of May 2020, 60% of respondents stated that hotel customer comfort levels could be increased by using frequent cleaning and disinfecting procedures. 39% said they’d find it more comforting if hotels established social distancing procedures in public areas and guest spaces.
35% said they’d find contactless payments better for their comfort levels in hotels, while 33% said they’d have increased trust and comfort levels in hotels if they implemented guest temperature checks when arriving on property. Smart room keys and locks were preferred by 26% of respondents, and 23% found the thought of self-service check-in comforting.
Digital messaging services to avoid face-to-face contact with staff and expanded room service options were other things mentioned. This shows that customers were ready to return to hotels as of May 2020, but they were seeking measures that would increase their comfort level.
Consumers Thought Some Services Should Be Permanently Closed
As of May 2020, 9% of survey respondents believed that some hotel services should be permanently closed to avoid the potential spread of infection. Among them, respondents cited services such as casinos, hotel spas, and even restaurants where social distancing could not be implemented.
This shows that some potential guests were open to having reduced services available to them even beyond the pandemic if it meant a more protected environment.
Only 1 in 4 Hotel Rooms Us Hotel Rooms Were Full in April 2020
April 2020 was overall the worst month for hotels around the world. In the US, only 1 in 4 hotel rooms were full that month. This caused revPAR to decline by 80% year-over-year. These figures were very dire at the time, but recovery started showing much quicker than expected.
Experts estimated that progress would not be seen until 2023, but figures have already improved significantly by the end of 2022.
COVID-19 Damage to the Industry Was Huge
The damage experienced by the hotel industry during the COVID-19 pandemic was 4 times as large as the one suffered by the industry in the last 2 crises combined.
This shows the magnitude of this current crisis and how it targeted hotel industry travel specifically. The recovery of the sector is even more impressive when taking into account these numbers.
Hotel Industry Travel Leading Companies Stats
There are specific companies at the heart of the hotel industry. Travel is a massive part of the sector, and the leading companies in the industry set the trends, especially when it comes to consumer appeal and sales. Let’s take a look at the most intriguing facts and figures about the leading companies in the industry.
Marriott International Has the Highest Market Value
Marriott International, based in the United States, has the highest market value around the world. This leading hotel and resort company has a market value of $58.7 billion. It is followed by Hilton Inc., also based in the United States, with a market value of $42.8 billion.
Las Vegas Sands Corporation is third in line, with $27.8 billion. Galaxy Entertainment Corporation of Hong Kong has a market value of $24.5 billion, while MGM Resorts International has $17.9 billion, and Caesars Entertainment has $14.3 billion.
Marriott International Has the Biggest Sales
Marriott International also has the highest sales worldwide, with $13.8 billion achieved in 2021. MGM Resorts International followed, with sales of $9.7 billion. Caesars Entertainment made $9.5 billion in sales, while Hilton made $5.8 billion.
Las Vegas Sands had sales of $4.2 billion, and Galaxy Entertainment made $1.7 billion. This shows that Marriott continued to have a lead over the other companies, but others weren’t too far behind, especially in a complicated recovery year.
Marriott International Offers the Highest Number of Guestrooms
Marriott International has the highest number of guestrooms worldwide. As of September 2021, Marriott International had 1,429,171 guestrooms. Hilton Worldwide offered 1,041,154, while IHG Hotels and Resorts had 883,819.
Wyndham Hotel Group counted 795,909 guestrooms, and Choice Hotels International had 601,245. Best Western Hotels and Resorts joined the fray with 359,017 guestrooms, accompanied by Radisson Hotel Group with 252,997. Hyatt Hotels was another contender, with 244,556 guestrooms available.
Wyndham Hotels Has the Largest Number of Properties
As of September 2021, Wyndham Hotels has the most significant number of properties around the world, with 8,941. Wyndham is followed by Marriott International, with 7,662, and Choice Hotels International, with 7,111. Hilton has 6,619, and IHG Hotels and Resorts has 5,959. Best Western Hotels and Resorts has 4,037 properties, while Radisson Hotel Group has 1,615.
Hilton Has the Highest Brand Value
Hilton is the leading worldwide brand based on brand value. As of 2021, Hilton has a brand value of $7.61 billion. It is followed by Hyatt, with a brand value of $4.69 billion, and by Holiday Inn, with a value of $3.77 billion.
Hampton by Hilton adds a brand value of $2.86 billion, and Marriott has a brand value of $2.4 billion. Shangri-La Hotels and Resorts has a brand value of $1.98 billion, while the brand value of Intercontinental is $1.46 billion.
The Average Daily Rate at Hilton Hotels Is Increasing
Hilton Worldwide Holdings hotels are known for their brand value. The average daily rate for a stay at a Hilton hotel in 2019 was $144.79 in 2019. Following the changes during the pandemic, the average daily rate dropped to $114.03 in 2020.
In 2021, the average daily rate already showed signs of recovery, increasing to $128.82. This shows that the hotels under the Hilton umbrella are quickly getting back to normal.
The Majority of Hilton Hotels Are in the US
Hilton hotels are known around the world, but they are the most prevalent across the US. There are 5,312 Hilton Worldwide Holdings hotels in the US and 484 in Europe.
Hilton also has 347 hotels in the rest of the Americas, along with 524 hotels in the Asia Pacific region and 108 in the Middle East and Africa. Back in 2013, there were 3,472 Hilton hotels in the United States and 253 in Europe. This shows that the Hilton brand continues to expand every year.
Marriott Employs Hundreds of Thousands of People Worldwide
Before the pandemic hit, Marriott employed 174,000 people worldwide. By the end of 2021, the brand employed 120,000 people around the world, which is expected to grow once more in the coming years. The highest number of employees at Marriott occurred in 2016 when it had 226,500 employees.
Marriott and Hilton Have the Highest Customer Satisfaction Indexes
In the past decade, Marriott and Hilton have interchangeably scored the highest customer satisfaction indexes. By the end of 2022, Marriott had a customer satisfaction index of 78, 2 points higher than Hilton at 76. In 2021, Marriott’s customer satisfaction index was 76, while Hilton’s was 79.
In 2020, Hilton was also ahead at 82, while Marriott had 80. These two brands have consistently been at the top of the customer satisfaction index for years and continue to impress customers with the quality they offer.
Marriott Has a Significant Operating Income
In 2021, Marriott had a worldwide operating income of $1.750 billion. This showed almost pre-pandemic levels after a drop to $84 billion in 2020. Back in 2019, the brand’s operating income was $1,800 billion, while in 2018, it achieved a high of $2,366 billion. This highlights the current stability of the brand’s operating income and how quickly it recovered after 2020.
Hotel Industry Travel Occupancy Stats
The hotel industry’s success can be determined when looking at the occupancy stats. This shows what is profitable and where the sector is working best by attracting customers and enabling the continued existence of many hotels around the world. Let’s take a look at some fascinating hotel travel occupancy stats.
Regional UK Hotels Are Seeing Increased Occupancy
Regional hotels (outside London) around the UK are witnessing a slow but steady return to the pre-pandemic occupancy rates. In 2019, the occupancy rates for regional hotels in the UK were at 75.4%, while in 2018, they were at 76.1%. In 2020, the rates fell sharply to 37.6%. By the end of 2021, there was plenty of reason for optimism, with occupancy rates of 59.2% and growing.
Abu Dhabi’s Occupancy Rate Is Steady
In January 2023, the occupancy rate of hotels in Abu Dhabi was 72.4%. This led to an average daily rate of approximately $138 and revPAR of approximately $93. This month was a strong one, taking into account both pre- and post-pandemic figures.
In January 2021, the occupancy rate was 72.1%, while in January 2020, it was 77.6%, preceded by 77.8% in 2019. This shows that the occupancy rate in Abu Dhabi is recovering steadily, with both revPAR and ADR now surpassing 2019 comparables.
Bangkok Set Occupancy Level Highs in January 2023
Bangkok is a popular destination during Lunar New Year celebrations, and this shows in the city’s hotel occupancy rates during January. In 2023, Bangkok saw its highest occupancy rates on the 26th and 27th of January, with rates at 77.1% and 78.6%, respectively.
These highs notwithstanding, the occupancy rates remained at over 60% the entire month. This occupancy success also led to the city’s second-highest monthly average daily rate on record, at approximately $121.
Amsterdam Experienced Typical Seasonal Stability
Amsterdam, the capital of the Netherlands, is a popular winter tourism destination. In January 2023, Amsterdam hotels saw a typical slowing down after the Christmas rush, but occupancy rates remained stable throughout the month at 53.1%.
Phoenix Hotels Expected Impressive Occupancy Rates in February
The Phoenix metropolitan area hosted the Super Bowl in February 2023, which led to fascinating occupancy rates in the city. Phoenix hotels had a projection of 94% occupancy for February 2023, while the hotels in Los Angeles, the 2022 host, had a 79.3% occupancy rate. The only host city with higher occupancy rates in the past decade was New Orleans, with 95.8%.
Dubai Had Healthy Rates in December 2022
Dubai is another popular destination for the Christmas holidays, and it continued to record healthy occupancy rates throughout December 2022. Dubai hotels registered a 76.6% occupancy rate in December, which was only 2% less than 2 years prior. The highest occupancy rate in Dubai hotels in December 2022 occurred on New Year’s Eve when it hit 91%.
Melbourne Hotels Reached Records in December 2022
Over in Australia, Melbourne had great occupancy rates in the last month of the year. In December 2022, the occupancy rates hit an average of 66.7%, which led to the city’s hotels breaking a record. The highest-ever average daily rate on record was achieved, with approximately $162 on average per day.
The Highest Occupancy Rate in the US Was in 2018
In the United States, hotels tend to enjoy a stable occupancy rate. The highest recorded rate in the past decade was achieved in 2018 when occupancy hit 66.2%. The exact figure was almost repeated in 2019 when the occupancy rate across United States hotels was 66.1%. In 2020, it dipped to 44% but already showed recovery in 2021, when it reached 57.6%.
NYC Had the Highest Occupancy Rates in the US in September 2022
New York City set the trend in September 2022, thanks in large part to the crowd attracted by Fashion Week. Across the United States, the occupancy rate in September was 66.7%. In New York City, occupancy was at 86.1% throughout the month. This was lower by 3.8% than in 2019.
Canada Had a Great Recovery in July 2022
Canada had a higher occupancy rate in July 2022 than it did in 2019. The occupancy rate in July 2022 hit a high of 75.5%. Prince Edward Island had the highest occupancy rate among the provinces, at 91.9%, which was higher than the 2019 rate by 9.3%. Vancouver had the highest occupancy rate of the cities, at 84.7%, which was lower than the 2019 rate by 4.2%.
Which Hotel Company Has the Most Properties?
The hotel company with the most properties in the world is Wyndham Hotels and Resorts. The group has 8,941 properties around the world. Wyndham includes chains such as Travelodge, Super 8, and Ramada.
What Is the Region With the Highest Occupancy Rate in the World?
The highest occupancy rate in the hotel industry is currently in Europe. In August 2022, occupancy in Europe hit a high of 74%. This was followed by the Americas with 66%, the Middle East and Africa with 63%, and the Asia Pacific region with 62%.
What Is the Number of Hotels Opening Worldwide?
In 2023, there are 2,934 new hotels expected to open around the world. By the end of 2022, there were 2,805 new hotels opening their doors, and by the end of 2021, there were 2,246.
The hotel industry is essential to the travel sector and will continue to influence it for the foreseeable future. The numbers and facts associated with the sector shed light on how it is performing, especially after the first years of the pandemic.
Amar was born and raised in England and embarked on an 11-country round-the-world gap year after graduation and then became well and truly hooked. The first gap year inspired a second, which ended up being a 23-country down-the-world trip from Canada to Antarctica. Since then, Amar has spent the last 14 years traveling the 7 continents.